AI-Driven Transformation at Unilever International

Unilever International operates in over 100 countries, serving 3.5 billion customers daily, facing complex supply chain and product development challenges.

Managing new product development across multiple functions (marketing, finance, supply chain, R&D) led to inefficiencies, lost details in lengthy email chains, and slow time-to-market.

• Unilever implemented a collaborative, cross-functional platform leveraging Microsoft technologies (Outlook, Teams) and Copilot Studio.
• The platform integrates structured data from various sources, automates manual processes, and enables AI-first workflows for product development.
• AI extracts relevant information from uploaded PowerPoint pitch decks, instantly creating project records and reducing manual touch points by up to 80%.

• Time-to-market improved by 20-30%.
• 1000 innovations launched in 200 markets with enhanced compliance and collaboration.
• Employees focus more on innovation and less on administrative tasks, increasing satisfaction and productivity.