You cannot create a great user experience without understanding target users and their needs. Working as part of the wider UCD team, our researchers focus on understanding user behaviours, needs and motivations through a variety of expert techniques.

Using a human-centric approach, we design services people need. Design thinking and behavioural insights help us create services that are engaging and connect to the real world. We endeavour to connect with users on an emotional as well as a practical level to enhance their experience.

All businesses want to run their processes more effectively and be on the lookout to avail new opportunities for improvement. Our highly skilled Business Analysts are well placed to work with you to uncover issues holding your business back and help evaluate options for moving forward.

Design is the confluence of research, analysis, content and process. Following UCD principles, we bring together these core strands to create polished, responsive, accessible designs. We use the same approach whether we’re designing small websites, a complex service or an entire design system.

Content design is about presenting information in the best possible way so that everyone can understand it. We transform the most complex of processes into plain English and easy-to-follow designs. From good content comes good design.

We work closely with public sector clients to understand user needs and create online journeys that meet them. We’re there every step of the way from carrying out research and designing user-friendly services to testing, iterating and building them. With a wealth of GDS experience, we’re able to tackle even the most challenging projects.