Costa Express: Accelerating Marketing Impact with Streamlined Business Intelligence

With innovative and efficient barista-style technology, Costa Express not only delivers coffee quickly and conveniently but also serves as a powerful marketing channel for brands

Kerv Digital helped Costa Express develop an innovative content management solution (CMS) and means to capture sales information for sharper business insights and efficient marketing campaigns.

Costa Express needed to optimise its marketing efforts and develop a means to capture sales information for business intelligence across a vast network of self-serve coffee machines.

Their intelligent, barista-style technology attracts customers and serves as a direct marketing channel. To take advantage of this potential, they engaged Kerv Digital to build a platform that would:

• Enable the Costa Express marketing department to run digital campaigns.
• Ensure high efficiency and deployment of marketing materials.
• Enable the selective deployment of marketing materials remotely.
• Automate machine updates and capture sales information for business intelligence.

Kerv Digital used agile ways of working to enable Costa Express to achieve their business ambitions quickly and effectively whilst delivering a quality product.  This approach included:

• Initial discovery activity to refine the backlog, prepare wireframes and carry out end user reviews.
• Working in increments of two-week sprints to align with activities in parallel projects and enable ongoing iterations and feedback.
• Quality assurance, security, and performance testing built into the process rather than added as a later bolt on.

The campaign went live successfully in nearly 500 sites. With Kerv Digital, we have set up a true and successful partnership to deliver this challenging project. A big thank you to all involved!

Paul Borrett, Systems and Data Director, Costa Express

By integrating a CMS for Costa Express Kerv Digital enabled marketing to move faster with a new CMS and API grouping.

Fostering collaboration between multidisciplinary teams working together alongside the client served to hasten delivery, enhance creativity and provide open and transparent ways of working.
The overall approach achieved the following:

• Establishing security and robustness: automated updates, with two-factor authentication.
• Adapting technology to meet business needs: Structured content to efficiently distribute marketing material to 8000 Costa Express machines, worldwide.
• Facilitating speed and efficiency: Enhancing speed, efficiency and adaptability of the marketing engine.