OVERVIEW
Think systems… design human
We are user-centred design and digital transformation specialists. We do painstaking research to truly understand those who’ll use the services we design. We design for everyone. We analyse, use empirical evidence and build the future. We design services that connect to the real world, solving real problems for real people.
Benefits
What’s in our DNA?
Research
You cannot create a great user experience without understanding target users and their needs. Working as part of the wider UCD team, our researchers focus on understanding user behaviours, needs and motivations through a variety of expert techniques.
Service Design
Using a human-centric approach, we design services people need. Design thinking and behavioural insights help us create services that are engaging and connect to the real world. We endeavour to connect with users on an emotional as well as a practical level to enhance their experience.
Business Analysts
All businesses want to run their processes more effectively and be on the lookout to avail new opportunities for improvement. Our highly skilled Business Analysts are well placed to work with you to uncover issues holding your business back and help evaluate options for moving forward.
Design
Design is the confluence of research, analysis, content and process. Following UCD principles, we bring together these core strands to create polished, responsive, accessible designs. We use the same approach whether we’re designing small websites, a complex service or an entire design system.
Content
Content design is about presenting information in the best possible way so that everyone can understand it. We transform the most complex of processes into plain English and easy-to-follow designs. From good content comes good design.
Public Sector
We work closely with public sector clients to understand user needs and create online journeys that meet them. We’re there every step of the way from carrying out research and designing user-friendly services to testing, iterating and building them. With a wealth of GDS experience, we’re able to tackle even the most challenging projects.
THE KERV DIFFERENCE
The Kerv Difference
User Focused
We do extensive research to help us understand our users and their needs. Building personas and identifying mindsets gives a unique insight into how our users think and feel.
Highly collaborative
We thrive in multi-disciplinary teams, working alongside product owners, solution architects, subject matter experts and other stakeholders. We share and validate our work frequently.
Evidence based
We design based on empirical evidence from user research. Everything in our designs must solve problems for users and satisfy user needs.
Agile
We follow agile principles. We create research-based designs, test, evaluate and iterate again. It’s equally important for us to find out what doesn’t work so we can effectively design what does.
Accessible
We design for everyone. Accessible design is good design and we need to ensure we can reach all our users, no matter what their accessibility needs.
Designing simplicity
Services should be easy to use. We focus on understanding the process and doing the analysis. We find simple solutions for complex problems and do the heavy lifting so our users don’t have to.
Our experts.
Meet the team
Ami Brightman
Head of Experience DesignAmi, Head of UX at Kerv Digital, boasts 25+ years in user-centric design, leading major digital overhauls in diverse sectors, and is a devoted mother enjoying peaceful evenings at home.
Neil Ashley
User Experience ArchitechtNeil, UX Architect at Kerv, excels in public sector user-centred design, with a rich history at Microsoft and diverse design roles, balancing work with music and motorbikes.
Peter Kennaugh-Gallacher
Research LeadPete, Lead UX Researcher at Kerv since 2023, excels in diverse methodologies and inclusive design, with a decade’s experience and a mantra for insightful, assumption-free user research.
Ben Hutchins
User Experience LeadBen, a UX designer with Kerv since 2022, specializes in elevating user interfaces. A past studio co-owner, he cherishes family time in Oxfordshire.
Dom Jones
User Experience Lead, Accessibility ChampionDom, UX Lead at Kerv since 2021, has pioneered accessible web design since the ’90s and contributes to key government and third-sector projects, valuing simplicity in work and life.
Deborah Robinson
Lead ResearcherDeb, a lead UX Researcher at Kerv since April 2022, excels in user research with a focus on public sector projects, leveraging her extensive experience for impactful digital transformations.
Terry Wells
User Experience DesignerVersatile design expert with 25+ years in user-centred design, excelling in problem-solving and process-driven UCD across music, design, public sector, and telecoms, fuelled by user empathy and curiosity.
Katherine Bennett
User Experience DesignerKatherine, a seasoned UIX Consultant, excels in inclusive design, front-end development, and digitising government services with a keen focus on accessibility and user wellbeing.
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