Analysing and shaping customers journeys

Making a purchase and obtaining support can be like entering a maze or decoding an encrypted message. Your customers just want help—they want customer care.


The challenge of customer experiences

It is not easy to create and strengthen customer relationships while ensuring that customers enjoy interacting with your company and contacting your employees. And disjointed communications with your company make this even more difficult. Customers pick up the phone to call and have to “start all over again” after having already searched the web, asked their Facebook friends and Twitter followers for help and finally arrived at your website to look further for the right information.

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