Published 14/05/25 under:

“Like artists working with broad color palettes, ColorCloud covers all Business Applications.”

In April, Kerv attended ColorCloud, a Microsoft focused tech conference. Held in the vibrant city of Hamburg, Germany, it brought together the Microsoft community – MVPs, product experts, consultants, clients, and partners.

ColorCloud welcomed us into a world where innovation and technology came to life, quite literally. The opening keynote didn’t just rely on slides or technical jargon, it was acted. In a clever and engaging live demonstration, Copilot Studio was brought to life through storytelling, showing the practical power of agents in action. The message was clear: AI is impressive, but real value comes when it’s combined with knowledge, the ability to act, and guided by strong governance and a sense of responsibility.

Over the two days, ColorCloud delivered a strong mix of technical depth: hands-on workshops and six diverse tracks of sessions. Interactive workshops allowed participants to experiment with solutions, from Power Platform and Contact Center setups to a “Promptathon” that blended prompting techniques with a hackathon-style sprint.

I chose to attend the “Dynamics 365 Contact Center in a Day workshop”. We started with the fundamentals and took a look at how the solution has evolved over the years, followed by a step-by-step configuration process. By the end of the session, we had a fully working, integrated Contact Center solution, complete with a Copilot-powered voice bot for automated support.

Dynamics 365 Contact Center supports omnichannel engagement and self-service that’s intelligent, contextual, and designed to scale. Depending on an organisation’s maturity, the role of AI can evolve across three key stages:

Stage 1 – AI-Assisted

• Role of AI: Supports agents
• Key Features: Real-time suggestions, transcription, Copilot for agents

Stage 2 – AI-Augmented

• Role of AI: Enhances operations
• Key Features: Intelligent routing, case classification, AI-driven workflows

Stage 3 – AI-Driven

• Role of AI: Interacts or acts independently
• Key Features: Virtual agents, predictive insights, proactive recommendations

No matter the level, the key factor remains the same: trust your AI and make sure your customers know when they’re speaking to one.

On a conference day, attendees could dive into sessions covering Microsoft Business Applications, Azure, Fabric, AI, and more.

Among the many sessions, a few in particular stood out for me for their blend of insight and humour. “The Island of Misfit Agents” explored the reality behind Agentic AI – highlighting that while the concept is promising, most organisations simply aren’t ready yet. The session drew sharp contrasts between agents and traditional automation, underlining the importance of thoughtful design, ethical considerations, and detailed instructions. A live refund process demo drove the point home: clear and comprehensive prompts are essential if we want agents to behave as intended.

Meanwhile, sessions like “Click, Prompt, Create” and “Surviving the AI Apocalypse” provided hands-on examples of Copilot Studio kits, AI Builders, and how to think like an intern facing instruction manual when designing AI logic: avoid assumptions, break down requests, provide details and always assess what’s the impact if the agent fails. And finally, the “So What?!” session served as a valuable reminder: value sells, not features. By reframing tech through business lenses – whether it’s revenue, cost, risk, or transformation – we’re better equipped to turn capability into conversation, and conversation into impact.

One major theme carried throughout the event: the evolving relationship between AI, pro-code, and low-code development. The closing note hit a mark, acknowledging the excitement around AI, but also offering a grounded reminder – AI can accelerate development, but human creativity, structure, and intention are still irreplaceable. It’s not about replacing humans; it’s about empowering them.

But ColorCloud wasn’t just about code and architecture diagrams. The event also had heart. Over €10,000 was raised for charity before the conference – a testament to the kindness and generosity that’s always been part of the Microsoft ecosystem.

Kerv Digital was proud to be part of this dynamic gathering. Our team showed up in multiple roles: networking, learning, presenting, facilitating, and volunteering.

At its core, ColorCloud was a celebration of technology, community, and creativity. For us, it also reinforced something we strongly believe in at Kerv Digital: that being part of the tech world isn’t just about staying current – it’s about staying connected, curious, and committed to positive impact. That includes being responsible in how we use technology, how we contribute to the community, and how we help shape a more ethical and inclusive digital future with a focus on delivering meaningful outcomes.

We’re walking away inspired, with new ideas, new connections, and plenty of colour added to our journey.