User-Centred Design in Public Sector Transport Solutions Roundtable Event

Deb is one of our lead UX Researchers. Joining Kerv in April 2022, she brings over six years of invaluable experience in user research and community engagement across both the public and private sector.

Having participated in all phases of user-centered design, from discovery work through to live deployments. Deb has concentrated her efforts at Kerv on serving clients within the Public Sector, including notable engagements with the DVSA and DEFRA. Previously, she has supported initiatives spanning digital transformation projects within the health and care system, notably contributing to services aimed at safeguarding individuals during the Covid-19 pandemic and advocating for death certification reform.

Passionate about UX research, Deb finds fulfillment in its collaborative nature, which demands empathy and creativity. She thrives on the challenge of delving deeper into user needs and experiences to uncover insights that drive meaningful solutions. Drawing from her background in community engagement and working with vulnerable populations, Deb seamlessly integrates her expertise to foster an environment conducive to team success, enabling the creation of transformative products, services, and experiences.

Ben started at Kerv in November 2022 following a 3-year contract at the Government’s Apprenticeship Service designing a series of services to manage apprentices, training providers and organisations involved in the scheme. This is his first full-time role in a while having been a contractor for many years, apart from a 10-year period when he co-ran a design studio with his best friend.

When it comes to UX – and design in general – Ben is driven by a desire to improve a user’s experience. Ben says “I get a lot of satisfaction out of knowing that I’ve helped to streamline an otherwise frustrating process, and I’ve been involved in enough projects now to get a good sense of how this can really impact someone’s personal or work life”. He adds “I also love creating ‘something from nothing’ – to start with a blank canvas and by executing various skills and activities, create something tangible and worthwhile”.

As a Lead Business Analyst in the Digital-Experience Design Group at Kerv, Dez brings a wealth of expertise and a proven track record in driving successful large-scale transformation projects.

With over 15 years of experience, he is a seasoned professional in both the public and private sectors across the UK and Europe, having honed his skills as a Senior/Lead/Head of in a variety of industries including automotive, logistics, media, construction, government, insurance, and housing.

Dez’s career began with a degree in Computing Science, leading to an initial role as a web designer/developer. However, his passion for optimising business processes and enhancing operational efficiency guided him towards business analysis, where he found his true calling.

Since joining Kerv in October 2022, Dez was promoted from Senior to Lead in April 2024 and led the analysis activity on the DVSA ECT Project, which replaced their outdated Lotus Notes solution with a cutting-edge Dynamics system. He has also worked for the Maritime Coastguards assisting with their transition from their legacy system to Dynamics to handle seafarer certificates.

Andy has worked within Enforcement for the DVSA for 25 years, the last 8 of which have been concentrating on digital deliveries.

He has worked closely with Kerv for the last 4 years. UX design and user research teams have been key to delivering some great solutions into an every changing landscape where legislation and policy are always evolving.