Case Study
Exposing Hidden Savings
Client
Metropolis International Group
Sector
Publishing
Price negotiation and haggling over tariffs alone is not the most effective route to cost reduction.
Intelligent call analysis can expose far bigger savings. It’s a specialist job, but big savings are still achievable if you can find a service provider with the knowledge and experience required. The proof of this was discovered by Metropoliis International Group when they reviewed their telecoms services.
With some of the biggest titles in the industry, Metropolis is a top publisher in the consumer, business and travel sectors. In this aggressivley competitive environment, Metropolis has held a market leading position since 1994, due in good part to an active call centre focused on advertising sales. Heavy usage of outbound calls to both mobile and fixed line prospects knocks a big hole in the IT budget and represents a significant cost to the business as a whole.
I’m surprised at the scale of the savings. I’m even more surprised that I haven’t had to change my network carrier.
