Uncovering Unconscious Bias

As we navigate the complexities of a diverse and inclusive world, it is essential to shed light on this often overlooked aspect of our human nature. At Kerv Digital, we are eager to invest in people and ensure that everyone is treated fairly. This means looking inward and making sure that we are not guilty of expressing thoughts and/or actions that can be perceived in a particular way. By raising awareness and understanding biases, we can create a workplace where everyone feels empowered and valued for their unique contributions.  

Bias Basics

When you form personal judgments about an issue, an individual or certain groups based on factors that may not have anything to do with them, that’s when bias overrules reason. These are often unfair or closed-minded opinions and are almost influenced by preconceived notions. As people, we all have biases to some extent because we possess our own unique perspectives and experiences. It is very important to recognize that these biases do not automatically make us prejudiced individuals. However when we acknowledge and understand that our biases can inform our thinking processes, that’s the first step toward overcoming them and making unbiased decisions. 

Exploring Unconscious Bias

Even more importantly than the preconceived notions that we’re aware of, unconscious bias refers to those biases that operate at a subconscious level, influencing our thoughts and behaviors without our active awareness. They are usually deeply rooted in societal and cultural conditioning, as well as our own personal experiences. Combating unconscious bias is not about enforcing a single way of thinking or conforming to a set of values. Instead, it’s about being self-aware, thinking for yourself and challenging our assumptions to ensure fair treatment for all. 

Unconscious Bias in the Workplace

This kind of bias can have a profound impact on our professional lives. It affects how we interact with our colleagues and clients on a day-to-day basis and can even influence both hiring and promotion decisions. By acknowledging and addressing unconscious biases, we at Kerv Digital are looking to foster an inclusive work culture that values diversity, promotes equal opportunities, and nurtures individual growth. 

Examples of Unconscious Biases

If you are wondering how unconscious biases can manifest itself, here are a few examples in which your thought process can be affected: 

• Affinity Bias: This occurs when we naturally gravitate toward individuals who share similarities or common interests with us, leading to potentially favorable treatment. 
• Confirmation Bias: This involves seeking or interpreting information that aligns with our existing beliefs, often disregarding contradictory evidence. 
• Attribution Bias: This leads us to attribute a person’s behavior to their character rather than considering external factors, potentially resulting in unfair judgments. 
• Stereotyping: Stereotyping occurs when we make assumptions or judgments about individuals based on their identity, such as their race, gender, or sexuality. 

Overcoming Unconscious Bias

Now that we can understand some of the patterns, we can learn to try and outgrow them. . Here are some of the steps that can be taken to cultivate a more inclusive work environment: 

• Self-reflection and Awareness: Take time to reflect on your own biases and consider how they may influence your decision-making. Stay open to learning and unlearning ingrained biases. 
• Education and Training: Engage in unconscious bias awareness training and provide resources for employees to enhance their understanding of biases and their impact. 
• Encourage Dialogue and Feedback: Create a safe space for open conversations about biases, encouraging employees to share experiences and challenge assumptions. 
• Implement Fair Policies and Practices: Ensure that your organization’s policies, procedures, and practices are designed to promote equality and fairness, from hiring to performance evaluations. 

By recognizing and addressing unconscious bias, we can create a workplace where every individual feels appreciated, respected, and is able to contribute their best. Staying self-aware, promoting open dialogue, and implementing fair policies are essential steps in fostering an inclusive work culture. We’re fully committed to embracing diversity, challenging our biases, and creating a positive and equitable environment where everyone can thrive. Together, we can make a difference and shape a better future for all.