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Motor Neurone Disease Association Case Study: Connected By Data, United By Purpose

Through strong partnership, Kerv and Motor Neurone Disease Association delivered a modern, scalable CRM solution by combining Microsoft technologies with Kerv’s Social Enterprise Suite accelerators. This transformation created a single, trusted view of data and a foundation for future innovation.

Overview

In this video, hear how Kerv partnered with the Motor Neurone Disease (MND) Association to modernise its CRM and data landscape, creating a connected platform that empowers teams with a single source of truth, supports stronger supporter engagement, and provides a foundation for future growth and impact.

 

Challenges

With a CRM system that had been in place for over 20 years, the MND Association faced increasing challenges around performance, scalability and efficiency. Regular system issues, fragmented data and time-consuming manual processes were making it harder for teams to access the insights they needed and deliver the best possible supporter experience.

As ambitions continued to grow, it was clear the existing platform was no longer equipped to support the charity’s future needs. The MND Association needed a modern technology foundation that could bring data together, improve efficiency and provide the flexibility to support long-term growth and transformation.

Solution

Working as one team, Kerv partnered with the MND Association to deliver a modern technology platform built on Microsoft Dynamics 365, Kerv’s Social Enterprise Suite of Accelerators, and the wider Microsoft ecosystem, including Microsoft Fabric, Power Platform, Power BI and Power Automate.

The programme was delivered across three core workstreams: replacing and enhancing existing CRM functionality, migrating and improving data, and creating the integrations needed to connect systems and processes. By bringing data into a single platform, the charity gained a trusted, unified view of supporters, fundraising activity and operational performance.

Beyond replacing a legacy system, the project established a strong foundation for a multi-year transformation journey, enabling the Association to continuously innovate and evolve.

Results

  • A single, trusted source of supporter and organisational data
  • Improved reporting and insight to support strategic decision-making
  • Increased automation and reduced administrative effort
  • Faster access to information and quicker decision-making
  • Enhanced visibility of supporter engagement and fundraising performance
  • A scalable platform designed to support future growth and innovation
  • Greater confidence across teams and excitement for what’s next
Strong Partnership Delivery

Delivered through a strong partnership between Kerv and MND Association, this project showcases what’s possible when teams co‑create with a shared vision.

Technologies & Services
Microsoft Dynamics 365
Microsoft Fabric
Power Platform
Power Automate
Power BI
Kerv Social Enterprise Suite of Accelerators

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