Through strong partnership, Kerv and Motor Neurone Disease Association delivered a modern, scalable CRM solution by combining Microsoft technologies with Kerv’s Social Enterprise Suite accelerators. This transformation created a single, trusted view of data and a foundation for future innovation.
In this video, hear how Kerv partnered with the Motor Neurone Disease (MND) Association to modernise its CRM and data landscape, creating a connected platform that empowers teams with a single source of truth, supports stronger supporter engagement, and provides a foundation for future growth and impact.
With a CRM system that had been in place for over 20 years, the MND Association faced increasing challenges around performance, scalability and efficiency. Regular system issues, fragmented data and time-consuming manual processes were making it harder for teams to access the insights they needed and deliver the best possible supporter experience.
As ambitions continued to grow, it was clear the existing platform was no longer equipped to support the charity’s future needs. The MND Association needed a modern technology foundation that could bring data together, improve efficiency and provide the flexibility to support long-term growth and transformation.
Working as one team, Kerv partnered with the MND Association to deliver a modern technology platform built on Microsoft Dynamics 365, Kerv’s Social Enterprise Suite of Accelerators, and the wider Microsoft ecosystem, including Microsoft Fabric, Power Platform, Power BI and Power Automate.
The programme was delivered across three core workstreams: replacing and enhancing existing CRM functionality, migrating and improving data, and creating the integrations needed to connect systems and processes. By bringing data into a single platform, the charity gained a trusted, unified view of supporters, fundraising activity and operational performance.
Beyond replacing a legacy system, the project established a strong foundation for a multi-year transformation journey, enabling the Association to continuously innovate and evolve.
Delivered through a strong partnership between Kerv and MND Association, this project showcases what’s possible when teams co‑create with a shared vision.
In a continued effort to ensure we offer our customers the very best in knowledge and skills, Kerv has acquired Worth Digital.
In a continued effort to ensure we offer our customers the very best in knowledge and skills, Kerv has acquired Netwrx.
In a continued effort to ensure we offer our customers the very best in knowledge and skills, Kerv has acquired Inciper.
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