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DateWed 14th October 2026
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Time09:30 - 13:30
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Event TypeIn-person
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LocationPier 8 Rooms, The Lowry, The Quays, Salford, Manchester, M50 3AZ
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Event starts in
CX Transformation Event: The Age of AI
Join us for a practical and inspiring half-day exploring the future of customer experience, where AI innovation, real-world contact centre transformation stories and live technology demonstrations come together, helping you unlock the next stage of your CX transformation.
Why you should attend:
- See the future of CX & AI in action: explore how CX is evolving from foundational AI to agentic AI and how the latest innovations are shaping the next era of customer engagement.
- Learn from real transformation success stories:
- Hear first-hand how PureGym tackled peak demand challenges through digital transformation, and discover practical lessons and measurable results you can apply to your own contact centre.
- NSPCC will share how it has transformed the contact centre to provide faster support to children when they need it most.
- Experience cutting edge CX and CRM tech from Genesys and Microsoft: A live Genesys Cloud & Dynamics 365 demo showing you a personalised customer journey and AI in action.
Agenda
09:30am: Tea, coffee and light breakfast served
10.00am: Intelligent CX Continuum: Unlocking Value from Foundational to Agentic AI
10.25am: Genesys Keynote: A new era of CX – transforming for the experience economy
10.45am: PureGym: Discover how PureGym solved their CX and operational challenges with a digital only strategy, taking advantage of AI benefits such as self-service and deflection.
11.00am: NSPCC: A technology transformation with a much bigger purpose. Discover how NSPCC transformed their contact centre to reach children faster, when every second counts.
11.15am: BREAK
11.30am: Live Contact Centre and CRM demo: discover Genesys Cloud and the CRM integration capabilities with Microsoft Dynamics 365.
- See a live voice and digital interaction in action: featuring agentic AI, intelligent bots, knowledge tools, automated summarisation and the latest innovations.
- Equip agents with real-time customer insight: discover how connected customer data helps deliver faster, smarter & more personalised service.
12.30pm: Q&A panel: your questions answered.
13.00pm: Lunch and close.
Following the event, attendees can choose to visit the LOWRY 360 immersive gallery experience.
Speakers
Michelle Kaye
Head of Member Services | PureGym
Ross Copland
Transformation Director | NSPCC
Surendra Phatak
Director of AI & Experience Orchestration | Genesys
Rufus Grig
Chief Technology & Strategy Officer | Kerv Group
Paul Cox
Senior CX Consultant | Kerv
Sean Lindsay