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DateWed 14th October 2026
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Time09:30 - 13:30
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Event TypeIn-person
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LocationPier 8 Rooms, The Lowry, The Quays, Salford, Manchester, M50 3AZ
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Event starts in
CX Transformation Event: The Age of AI
Join us for a practical and inspiring day exploring the future of customer experience, where AI innovation, real-world contact centre transformation stories and live technology demonstrations come together, helping you unlock the next stage of your CX transformation.
Why you should attend:
- See the future of CX & AI in action: explore how CX is evolving from foundational AI to agentic AI and how the latest innovations are shaping the next era of customer engagement.
- Learn from real transformation success stories: Hear first-hand how organisations like PureGym tackled peak demand challenges through digital transformation, and discover practical lessons and measurable results you can apply to your own contact centre.
- Experience cutting edge CX and CRM tech from Genesys and Microsoft: A live Genesys Cloud & Dynamics 365 demo showing you a personalised customer journey and AI in action.
Agenda
09:30am: Tea, coffee and light breakfast served
10.00am: Intelligent CX Continuum: Unlocking Value from Foundational to Agentic AI
10.25am: Genesys Keynote: A new era of CX – transforming for the experience economy
10.45am: PureGym: Discover how PureGym solved their CX and operational challenges with a digital only strategy, taking advantage of AI benefits such as self-service and deflection.
11.00am: CX & AI Transformation story: real-life story based on challenges, solution and results achieved.
11.15am: BREAK
11.30am: Live Contact Centre and CRM demo: discover Genesys Cloud and the CRM integration capabilities with Microsoft Dynamics 365.
- See a live voice and digital interaction in action: featuring agentic AI, intelligent bots, knowledge tools, automated summarisation and the latest innovations.
- Equip agents with real-time customer insight: discover how connected customer data helps deliver faster, smarter & more personalised service.
12.30pm: Q&A panel: your questions answered.
13.00pm: Lunch and close.
Following the event, attendees can choose to visit the LOWRY 360 immersive gallery experience.
Speakers
Michelle Kaye
Head of Member Services, PureGym
Paulette Toynton
AI Customer Experience Orchestration, Genesys
Rufus Grig
Chief Technology & Strategy Officer, Kerv Group
Paul Cox
Senior CX Consultant | Kerv
Sean Lindsay